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about Anika

With my marketing knowledge and experience I want to help Nic&Mic tell her enthusiastic story. And thus contribute to the big bold brave goal!

After more than 15 years of work experience in marketing within IT companies, I made the switch to Nic&Mic in January 2023. I think the great thing about Nic&Mic is that we really stand for making the world a little more beautiful (and cleaner) step by step. Nic&Mic is all about upcycling, a step beyond recycling, where waste materials in Africa are transformed into beautiful works of art and utensils by the local population. Each product is handmade and unique, with an inspiring story behind it.

With my marketing knowledge and experience I want to help Nic&Mic tell her enthusiastic story. And thus contribute to the big bold brave goal: '2,500 people in Africa working with upcycling in 2035. The great thing is that every product tells a unique story of sustainability, creativity and positive impact. I really want to build a brighter future together with Nicholas and Annelie, one story at a time!

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