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How it's made // Ashanti Design

We have never bought so many (cheap) clothes as now and have never thrown them away so quickly. Billions of jeans, dresses, sweaters and other fashion items flood the market every year. How can we turn the tide?

We have never bought so many (cheap) clothes as now and have never thrown them away so quickly. Billions of jeans, dresses, sweaters and other fashion items flood the market every year. The production of this fast fashion provides an unprecedented amount of clothing. How can we turn the tide?

Some of this is down-cycled into wipers, insulating material or the fillings for mattresses, but the majority goes straight into the incinerator or ends up in landfill.

The upcycling process begins at Ashanti Design! Ashanti Design buys off-cuts from the clothing factories. These fabrics are sorted by color, cut into usable pieces and rolled up into large balls of cotton. The balls of cotton are taken to weavers in the South African countryside, where they are woven into quality textiles on large looms. These looms are in people's homes, as we used to know in the Netherlands.
Partly due to the modern and contemporary textile processing style of Ashanti Design, this traditional craftsmanship is preserved for future generations.

 

The colors and patterns of the upcycled fabric are chosen on site by the craftsman / woman behind the loom. As a result, each 'Ashanti' is unique and no two are the same. The pieces of upcycled fabric are used to make bean bags, bags, cushions and colorful accessories.

Afronomical all the way
Ashanti Design believes it is important to increase the livelihoods of their employees and to make a positive 'Afronomic' contribution in general. From artisans to shipping partners and manufacturers, the Ashanti team is all African.

  

Cradle to Cradle
Nic & Mic gives you the choice of 2 types of filling for the bean bags:
A plastic-free filling of BioFoampearls. These quality pearls are fully biodegradable and Cradle2Cradle certified. After many years of sitting pleasure, the bean bag can be emptied into the green container. A bean bag to relax in with peace of mind!
Or a filling of shredded flip flops, cutting waste that is released during the production of Ocean Sole images. This provides a firm seat, suitable for a public space or office situation.

* 40% less CO2 is emitted when producing BioFoampearls than when producing regular beanbag filling.

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